Friedman’s Home Improvement

Bill Friedman, Chairman of the Board of Friedman’s Home Improvement, has spent a lifetime being involved in the Santa Rosa community. Growing up in the Friedman family instilled in him the importance of supporting and giving back to the communities in which we work and live.

Bill’s career at Friedman’s began as a 5-year-old accompanying his father, Benny, to work at the store Benny and his brother, Joe, opened in 1946. Today, Friedman’s Home Improvement stands as one of the rare, independent, family-owned businesses that competes and thrives against national retail competition. Bill believes it is the commitment to the customer that he learned from his father that is the key ingredient to the success of the business. Together with his dedicated team, Bill’s 47 year career has including opening stores in Sonoma, Ukiah, and Petaluma. Friedman’s has been an innovator known for its great product selection and service.

In 2013, Bill appointed his son Barry to the position of President/CEO, becoming the third generation to lead Friedman’s. This allows Bill the opportunity to spend more time working with the community organizations he loves. Bill is a founding member of Schools Plus; has served on the Board of Trustees of Santa Rosa Memorial Hospital; co-chaired the Redwood Empire Food Bank’s capital campaign; driving force and co-chair of the capital campaign for SAY’s “Dream Center;” provides guidance and support for Sonoma County’s Secret Santa program; and supports many other local causes relating to our youth, the elderly, and those less fortunate in our community.

Bill calls Suzie, his wife and partner of 47 years, his “inspiration.” They are the proud parents of daughter, Julie, who lives with her family in San Diego; son, Barry, and his family of Santa Rosa; and the loving grandparents of seven.